The Advertisement Vertical was created as a way for SolPass enabled merchants to effectively advertise. These ads are then presented to the user through the social media portal. Social media is directly linked to the Retail and Entertainment Verticals as well as all search environment activity.

The SolPass enabled social media site keeps track of all retail, entertainment and search environment activity and uses this information to determine the most appropriate advertising, satisfy the specific needs and wants of an anonymous user. The PASS acts as the user’s own personal avatar, creating a demographic of one, allowing the advertiser to deliver advertising at the very moment it is most useful.