The Retail Vertical was created as a portal to SolPass enabled secure retail shopping. The Retail Vertical has been engineered to take full advantage of SolPass enabled social media. SolPass enabled social media could allow the user to read reviews on products, search for better deals, discover new SolPass enabled websites, and purchase items from a SolPass enabled retailer without ever transferring personal data.

SolPass enabled social media keeps track of all items searched via SolPass enabled retail sites. This information is used to determine the advertisements presented through the SolPass social media page that are directly related to the specific needs and wants of the anonymous user. The PASS acts as the user’s own personal avatar, creating a demographic of one.